Essential duties and responsibilities include, but are not limited to:
Sales Activities:
- Conduct activities to achieve objectives for volume, revenue and profit.
- Develop and grow business relationships with retail feed stores and direct accounts.
- Develop a deep understanding of each customer’s business.
- Conduct various activities at the dealer level such as in-store merchandising, employee training, and customer complaint management.
- Manage the relationship with assigned accounts to maximize revenue growth, customer satisfaction and customer retention.
- Collect and report market intelligence including market conditions, competitors’ activities and sales results.
- Physical presence is required, in order to represent the Company at tradeshows, field days, client meetings, industry events, and other activities assigned by the employer.
- Work as part of a team to grow the overall business.
- Maintain a good attendance record.
Product Category Management:
- Assists the Division Manager with product mix, formulation, sales and marketing to achieve objectives for volume, revenue and profit of the assigned product categories.
- Serves as a trainer for technical information related to the assigned product categories.
- Assists in identifying and execution of appropriate marketing strategies.
- Provide input on marketing strategy by utilizing broad thinking about opportunities and sharing best practices.
- Conduct competitive market evaluations and develop an intimate understanding of competitors’ offers, products and services.
Administrative Responsibilities:
- Complete activities related to travel expenses, performance evaluation, store reports and sales reports.